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SARA’ SUPER SALONE DEL MOBILE

Sta prendendo forma “supersalone”, l’evento Speciale 2021 del Salone delMobile.Milano, in programma dal 5 al 10 settembre a Fiera Milano Rho, che, grazie alnuovo concept, a una curatela di eccezione e al fatto di essere la prima grande mostra deldesign a riaprire i battenti, promette di riaffermare la centralità di Milano e del Salone delMobile.Milano nel panorama internazionale del progetto, della cultura e dell’innovazione.

“supersalone”: un nome e un logo di grande auspicio che si fanno manifestoprogrammatico dell’evento. Si tratterà, infatti, di un unicum, un momento irripetibile, digrande e immediata forza attrattiva e comunicativa, aperto tutti i giorni non solo aglioperatori ma anche al grande pubblico; un appuntamento che uscirà dai confini di unincontro puramente commerciale per guardare a inedite contaminazioni, aperture, fusionied estroversioni pur nel pieno rispetto delle regole e dei protocolli sanitari adottati a livellonazionale contro la diffusione del coronavirus.

Riuniti intorno a un tavolo, dunque, l’architetto Stefano Boeri e un team internazionale dico-progettisti – Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth eMarco Ferrari ed Elisa Pasqual di Studio Folder – scelti da Boeri in base alle loro capacitàe competenze di designer, curatori, progettisti di allestimenti, grafici. Una squadra checollaborerà con Giorgio Donà, co-founder e direttore di Stefano Boeri Interiors, in grado diconiugare apertura, entusiasmo, consapevolezza e rigore nella definizione di percorsi innovativi che sapranno valorizzare progetti e prodotti in un contesto fatto di prossimità,riflessione e condivisione.

michele

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